PPR

What the Furphy?

You know the brand and you know the beer, so what better way to celebrate the newest Furphy campaign ‘What The Furphy’ than with a 20-foot billboard in the middle of Federation Square!

The campaign was centred around people sharing their ‘Furphies’, or stories over a refreshing Furphy beer, with a beautiful outdoor space created, to allow people to do just that. We were able to surprise and delight fans, enabling them to pour their own Furphy Refreshing Ale with a novelty sized tap.

We collaborated with our WPP colleagues VMLY&R UM and oOh! Media managing the PR for this exciting launch, which also saw Former Western Bulldogs and Brownlow Medallist Adam Cooney join the crowd to celebrate with us.

The What The Furphy billboard was at Federation Square from the 29th of January through until the 3rd of February.