Sydney. We Live There.

Just like the group of diverse, passionate and sometimes eccentric people that makes up the global city of Sydney, the PPR team that lives and works there has varied origins and interests. From make-up artists through to corporate powerhouses, our united interest is what makes communities tick. We love, and know everything there is to know about, shopping, food, pets, video games, cyber security, aviation and skiing - just a few of the communities we play in. And just like the Harbour city we call home, which draws from the rest of the country and world to hone its eclectic cultural landscape -  we too draw on expertise of the PPR teams in other states and countries to ensure that our campaigns are cemented in local understanding, with a global flavour.

A sample of some of our work

Bringing Magic to Coin Collecting
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Celebrating the World of Tanks Server Launch
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Crowning the Pets of the Year with Petbarn
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Global Hunger Food Fight with Subway
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Who We Are

Pamela Klioufis

Chief Executive Officer

Pamela Klioufis is Chief Executive Officer of BCW Australia & New Zealand, and in this role is responsible for the entity’s business operations in the two countries. In 2019, BCW Australia merged with sister agency PPR AUNZ to become BCW Australia & New Zealand, with Pamela appointed head of the combined entity across Sydney, Melbourne, Adelaide, Perth, Brisbane and Auckland. Pamela first joined Burson-Marsteller (now BCW) in 2012 and has since worked across a wide range of client industries and business sectors, leading the firm’s corporate and brand positioning offering. As a strategic consultant, Pamela combines big-picture thinking with research and trend driven insights, to inform and create innovative and effective communications strategies that manage brand reputations and deliver on business objectives. Pamela has been instrumental in achieving stand out results for clients such as Huawei Technologies, Singapore Airlines, Department of Defence, Tourism Australia and Accenture. Having worked in high level international business and political environments, Pamela has advised clients on a wide range of public affairs and government issues including major transport incidents, activist or union campaigns, industrial accidents, regulatory compliance, litigation, competitor actions, corporate downsizing, product liability, and product and resource contamination. Throughout her career, Pamela has had the privilege of working with some of the world’s leading brands and corporations in a wide range of sectors including government, technology, FMCG, banking and financial services, automobile and aviation. Prior to joining Burson-Marsteller, Pamela managed her own public relations consulting firm, Estoria Communications, providing high level strategic counsel and crisis management to clients across the Asia Pacific region. A University of Technology Sydney graduate, Pamela holds a Masters degree in Communication Management with a major in issues management.​

Talk To Us

Level 15
35 Clarence St
Sydney NSW 2000
+61 2 9818 0900
ContactSydney@bcw-global.com