Perth. We Live There.

As well as the mining capital of Australia, Perth’s market is fueled by tourism, agriculture, real estate and construction. We have a thriving arts culture and a burgeoning tech scene, and tourists from around the world can’t resist a quokka selfie or a trip to Margaret River. Proud Perthites, we are passionate about connecting brands and businesses to the local community, which is as diverse as it is vast. From Elizabeth Quay to the Pilbara, we know WA and what makes Perth tick, and we know the journalists who can help our clients tell the stories that matter most to them.

A sample of some of our work

Alienware: Launching Gaming Hardware at PAX
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Repositioning the Fremantle International Street Arts Festival
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Servicing the Global Mining Industry
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Multi Billion Dollar Opportunity
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Who We Are

Pamela Klioufis

Chief Executive Officer

Pamela Klioufis is Chief Executive Officer of BCW Australia & New Zealand, and in this role is responsible for the entity’s business operations in the two countries. In 2019, BCW Australia merged with sister agency PPR AUNZ to become BCW Australia & New Zealand, with Pamela appointed head of the combined entity across Sydney, Melbourne, Adelaide, Perth, Brisbane and Auckland. Pamela first joined Burson-Marsteller (now BCW) in 2012 and has since worked across a wide range of client industries and business sectors, leading the firm’s corporate and brand positioning offering. As a strategic consultant, Pamela combines big-picture thinking with research and trend driven insights, to inform and create innovative and effective communications strategies that manage brand reputations and deliver on business objectives. Pamela has been instrumental in achieving stand out results for clients such as Huawei Technologies, Singapore Airlines, Department of Defence, Tourism Australia and Accenture. Having worked in high level international business and political environments, Pamela has advised clients on a wide range of public affairs and government issues including major transport incidents, activist or union campaigns, industrial accidents, regulatory compliance, litigation, competitor actions, corporate downsizing, product liability, and product and resource contamination. Throughout her career, Pamela has had the privilege of working with some of the world’s leading brands and corporations in a wide range of sectors including government, technology, FMCG, banking and financial services, automobile and aviation. Prior to joining Burson-Marsteller, Pamela managed her own public relations consulting firm, Estoria Communications, providing high level strategic counsel and crisis management to clients across the Asia Pacific region. A University of Technology Sydney graduate, Pamela holds a Masters degree in Communication Management with a major in issues management.​

Talk To Us

Level 2
Kings Square 1 (KS1) 556 Wellington St
Perth WA 6000
+61 8 6380 4500