Melbourne. We Live There.

Vibrant, colourful, cultural, Melbourne is a city that inspires at every turn. We simply know how to live (in fact we are consistently voted the world’s ‘Most Liveable City’ by The Economist Intelligence Unit!), and we’re deeply proud of our place as Australia's sporting and cultural capital. Add into the mix our historic architecture, cosmopolitan laneways, stunning gardens, world-class festivals, along with our blockbuster sporting events, and you have a city like no other. We live, breathe and celebrate with this magnificent city. It has so much to offer the world, and we’re proud to be contributing every step of the way.

A sample of some of our work

Penfolds Grange Launch
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Forming the #HelloKittyGang
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#EmiratesReturn at the Australian Open
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The Marquee that Stops a Nation with Emirates
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Who We Are

Pamela Klioufis

Chief Executive Officer

Pamela Klioufis is Chief Executive Officer of BCW Australia & New Zealand, and in this role is responsible for the entity’s business operations in the two countries. In 2019, BCW Australia merged with sister agency PPR AUNZ to become BCW Australia & New Zealand, with Pamela appointed head of the combined entity across Sydney, Melbourne, Adelaide, Perth, Brisbane and Auckland. Pamela first joined Burson-Marsteller (now BCW) in 2012 and has since worked across a wide range of client industries and business sectors, leading the firm’s corporate and brand positioning offering. As a strategic consultant, Pamela combines big-picture thinking with research and trend driven insights, to inform and create innovative and effective communications strategies that manage brand reputations and deliver on business objectives. Pamela has been instrumental in achieving stand out results for clients such as Huawei Technologies, Singapore Airlines, Department of Defence, Tourism Australia and Accenture. Having worked in high level international business and political environments, Pamela has advised clients on a wide range of public affairs and government issues including major transport incidents, activist or union campaigns, industrial accidents, regulatory compliance, litigation, competitor actions, corporate downsizing, product liability, and product and resource contamination. Throughout her career, Pamela has had the privilege of working with some of the world’s leading brands and corporations in a wide range of sectors including government, technology, FMCG, banking and financial services, automobile and aviation. Prior to joining Burson-Marsteller, Pamela managed her own public relations consulting firm, Estoria Communications, providing high level strategic counsel and crisis management to clients across the Asia Pacific region. A University of Technology Sydney graduate, Pamela holds a Masters degree in Communication Management with a major in issues management.​

Talk To Us

Level 25
2 Southbank Boulevard,
Southbank VIC 3006
+61 3 8643 1500
ContactMelbourne@bcw-global.com