Melbourne. We Live There.

Vibrant, colourful, cultural, Melbourne is a city that inspires at every turn. We simply know how to live (in fact we are consistently voted the world’s ‘Most Liveable City’ by The Economist Intelligence Unit!), and we’re deeply proud of our place as Australia's sporting and cultural capital. Add into the mix our historic architecture, cosmopolitan laneways, stunning gardens, world-class festivals, along with our blockbuster sporting events, and you have a city like no other. We live, breathe and celebrate with this magnificent city. It has so much to offer the world, and we’re proud to be contributing every step of the way.

A sample of some of our work

Penfolds Grange Launch
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Forming the #HelloKittyGang
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#EmiratesReturn at the Australian Open
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The Marquee that Stops a Nation with Emirates
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Who We Are

Pamela Klioufis

Business Director / Market Leader NSW

As Managing Director, Pamela Klioufis is responsible for the firm’s business operations in Australia. Since joining Burson-Marsteller in 2012, Pamela has worked across a wide range of client industries and business sectors, leading the firm’s corporate and brand positioning offering. Pamela has been instrumental in achieving stand out results for clients such as the ATO, Queensland Treasury and Trade, Huawei Technologies, Tourism Australia and Accenture. Pamela led the team that designed and delivered the Queensland Government’s Strong Choices campaign to support its effort in reducing debt and addressing the issue of assets sales and leasing. This campaign was awarded Public Affairs Asia’s gold standard as the best government campaign in Asia in 2015 and the Global Top10 COMM PRIX award. At the centre of the campaign was an Australian first - a custom designed interactive tool that gave people insight into the Budget process by responsively showing the impact of 52 options to significantly increase taxes, reduce services or sell or lease some assets. The Strong Choices campaign leveraged custom designed and created campaign materials to raise awareness of Queensland’s financial position, with more than 70,000 Queenslanders participating through the People’s Budget interactive digital tool. The campaign is widely regarded as a best practice example of community engagement and was referenced in The Australian (12 June 2014) as a benchmark campaign for Australian Governments Throughout her career, Pamela has had the privilege of working with some of the world’s leading brands and corporations in a wide range of sectors including government, technology, FMCG, banking and financial services, automobile and aviation. Prior to joining Burson-Marsteller, Pamela managed her own public relations consulting firm, Estoria Communications, providing high level strategic counsel and crisis management to clients across the Asia Pacific region. A University of Technology Sydney graduate, Pamela holds a Masters degree in Communication Management with a major in issues management.

Talk To Us

Level 25
2 Southbank Boulevard,
Southbank VIC 3006
+61 2 9928 1585
pamela.klioufis@bcw-global.com