Auckland. We live There.

The Auckland PPR team is a microcosm of the macrocosm that is New Zealand’s largest city,  Auckland, the City of Sails. We’re as diverse as the city itself, with interests that know no bounds. From festival goers, to yoga devotees to foodie obsessives and ocean swimmers to budding authors, we really do reflect the community we’re part of. Collectively, we’re a mine of information about retail, food and wine, travel, tourism, finance,  aviation, health and wellbeing, and real estate - to name a few of our fields of expertise. So, while we’re very much a part of our local community, we have an irrefutably global outlook and we are lucky to be able to tap into the expertise of the Australian PPR teams and their local knowledge. It really does take many communities to build that deep understanding on every level.

A sample of some of our work

Bringing Some Spark to Valentine’s Day with Durex
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Durex Celebrates Big Gay Out
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Promoting Home for Homes
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New Zealanders Scream for Ice Cream with Häagen-Dazs
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Who We Are

Pamela Klioufis

Chief Executive Officer

Pamela Klioufis is Chief Executive Officer of BCW Australia & New Zealand, and in this role is responsible for the entity’s business operations in the two countries. In 2019, BCW Australia merged with sister agency PPR AUNZ to become BCW Australia & New Zealand, with Pamela appointed head of the combined entity across Sydney, Melbourne, Adelaide, Perth, Brisbane and Auckland. Pamela first joined Burson-Marsteller (now BCW) in 2012 and has since worked across a wide range of client industries and business sectors, leading the firm’s corporate and brand positioning offering. As a strategic consultant, Pamela combines big-picture thinking with research and trend driven insights, to inform and create innovative and effective communications strategies that manage brand reputations and deliver on business objectives. Pamela has been instrumental in achieving stand out results for clients such as Huawei Technologies, Singapore Airlines, Department of Defence, Tourism Australia and Accenture. Having worked in high level international business and political environments, Pamela has advised clients on a wide range of public affairs and government issues including major transport incidents, activist or union campaigns, industrial accidents, regulatory compliance, litigation, competitor actions, corporate downsizing, product liability, and product and resource contamination. Throughout her career, Pamela has had the privilege of working with some of the world’s leading brands and corporations in a wide range of sectors including government, technology, FMCG, banking and financial services, automobile and aviation. Prior to joining Burson-Marsteller, Pamela managed her own public relations consulting firm, Estoria Communications, providing high level strategic counsel and crisis management to clients across the Asia Pacific region. A University of Technology Sydney graduate, Pamela holds a Masters degree in Communication Management with a major in issues management.​

Jane Witcombe

New Zealand team lead

Jane has over eight years of experience in public relations and communications. Originally from Canberra, she began her career within the Federal Government, working across media and campaign teams to support high-profile government initiatives, most notably the launch of the National Broadband Network (NBN) rollout. Jane has also worked in the not-for-profit sector, managing marketing and communications for Carers NSW, as well as lead PR activities for aged care provider Bethanie Group and children’s charity Variety WA. With a passion for hospitality and tourism, Jane has directed PR campaigns for brands like Hilton, Mercure, Jesters and Honeywell, along with large-scale consumer events such as Taste of Perth and the Good Food and Wine Show.

Talk To Us

Level 12
22 Fanshawe St
Auckland New Zealand
(+64) (09) 979 2000
ContactAuckland@bcw-global.com