The Australian Open is a much-loved and successful sporting event, connecting sports fans around the globe.
PPR managed and leveraged on-site media opportunities for Emirates as a premium sponsor of the AO, including hosting 25 key media and influential guests during the tournament in the Emirates hospitality suite. PPR also activated media opportunities during three key Emirates lead events during the Australian Open. This activity generated national media coverage, promoting Emirates’ key brand, product and sponsorship messaging to tennis and sports fans around Australia.
PPR’s activation contributed to the generation of over 62 pieces of coverage across print, digital and broadcast with a total reach of more than 194 million views.