To create awareness and encourage attendance to Siemens’ annual event called Digitalize 2017 held in Australia.
The phrase ‘digital transformation’ has evolved from a buzzword but the conversations on the topic were discussed in a conceptual manner without any real applications.
PPR developed a robust content marketing strategy to articulate how real world applications across the energy, infrastructure and human resources sectors had been digitally transformed. These content pieces were used to engage with relevant stakeholders across 30 industry associations to boost attendance to Digitalize 2017.
Over 400 attendees were present at Digitalize 2017 (up 100% from the previous year). Additionally over 100 pieces of coverage were published including features in The Australian and The Australian Financial Review.