Bringing Magic to Coin Collecting

Highlight Woolworths’ commitment to Australian families and drive sales of the Collector’s album to foster a new generation of coin collectors
Community Insight
Parents (and grandparents) of children 1-11 have a strong impact on children’s hobbies and interests.
PPR hosted media call that brought a little magic of Possum Magic to life in a Woolworths store and to the children who visited.
The PR only campaign resulted in the $15 coin collector’s albums selling out within the first week. With further albums produced, the final number of albums sold was 20% higher than theforecasted sales.