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Our Expertise
PPR has a proven track record in developing and implementing highly successful communications strategies for a range of service arenas. Our clients benefit from our consultants’ expertise across the network in the fields of FMCG, Tourism, financial services, healthcare, IT and many more.
Education
PPR has extensive expertise in providing strategic advice and a wide range of communications services in education. We’ve developed and implemented integrated communication and marketing strategies, internal communications programs and awareness raising campaigns that have proven to increase course program enrolments, engage and motivate participants, identify trends (e.g. employment/hiring trends) and provide strategic advice on how to respond to them. PPR has worked with:
- corporate training groups
- government schools
- private educators / institutes
- research institutes
- tertiary institutions
Key to our service is a deep understanding of the education systems in the markets where we operate, whether government, private or online.
Projects we have worked on include Bremer Institute of TAFE.
Environment and Sustainability
PPR has worked with many clients in the environment sector, assisting them to educate and motivate behavioural change in audiences to make buying and lifestyle decisions that are kind to the environment, to practice recycling and consider how their behaviour affects sustainability.
Clients have included:
- recycling companies and products
- businesses working on greenhouse and sustainability initiatives
- waste management companies.
Importantly, PPR has a long history of encouraging clients in all arenas to consider the environmental impact of their operations, to understand triple bottom line reporting, and to participate in CSR programs designed to contribute to the long term sustainability of our planet.
PPR was a founding member of the Futures Foundation of Australia and was involved in the establishment of Clean Up Australia, Keep Australia Beautiful, Planet Ark, National Tree Day, Steel Can Recycling and many other initiatives designed to raise awareness of the importance of caring for our environment. PPR has also worked with the Australian Greenhouse Office. In 2006 PPR established a specialist division for cause-related marketing, corporate social responsibility programs and environmental sustainability. Staffed by leading environmentalists and consumer advocates, this division delivers innovative leadership solutions for our clients. It provides insights and advice vital to organisations looking to create trusted relationships with the stakeholders and communities they serve
Projects we have worked on include MobileMuster for AMTA and GE Money eco MasterCard Launch.
Fast Moving Consumer Goods (FMCG)
PPR is regarded as a leading fast moving consumer goods (FMCG) public relations company. We have provided public relations and strategic marketing programs for new product launches for some of the biggest local and global brands, that aim not just to generate attention but to drive and retain customer loyalty.
The industry also requires the expertise to implement crisis and issues management programs for clients dealing in:
- cleaning products
- food and beverages
- hardware products
- health and beauty products
- homeware products
- pet care products
Key to PPR's leadership is its ongoing relationships – proven in our client list that includes some of the largest grocery, hardware, general retail and pharmacy groups and chains across Australasia.
Projects we have worked on include BeefEater Barbeques (Woodland Home Products), the Broome store launch for McDonald's and the Red Bull Air Race.
Financial Services
PPR provides strategic counsel, media management, broker and analyst communication, and issues and crisis management programs to drive corporate positioning activity and support B2B and B2C communication programs across a range of financial services sectors. PPR's expertise covers a significant number of small, medium and large cap companies, including:
- advisers/brokers/planners
- business banking
- insurance
- payment system
- retail banking
Projects we have worked on include Suncorp Motor Insurance, Western Union and numerous programs and projects on behalf of MasterCard, including the 2007 International Consumer Credit Summit and the MasterCard Worldwide Centres of Commerce Index.
Government Agencies
We have an in-depth understanding of public sector requirements. We understand the government environment and how government operates. We understand government’s required protocols and processes, how decisions are made and how issues are progressed. PPR also has experience in providing lobbying services for our clients. We’ve worked on community awareness campaigns, community consultation and engagement, stakeholder research and communications, lobbying, advocacy and publicity programs for:
- federal government
- foreign countries / regions
- local councils
- state government
- statutory authorities
Importantly, our private sector and industry association clients appreciate the access and insights we provide through building relationships and communicating with government department, bureaucrats, decision makers and politicians.
Projects we have worked on include the Department of Health and Ageing, the Office of Multicultural Interests, the Department of Family and Community Services and the Defence Acquisitions Organisation.
Healthcare and Life Sciences
For over 30 years we’ve developed communications programs to help our healthcare and life sciences clients meet the demands of a constantly changing market environment. We’ve provided strategic communication advice and implemented medical and consumer awareness campaigns to increase brand awareness, stimulate consumer awareness and clinical trial enrolment. We have implemented media campaigns to publicise research for our healthcare clients. We actively partner with our clients to develop crisis communications plans and help to build strategic partnerships for organisations such as:
- advocacy groups (patient/industry/health professionals)
- aged care services
- diagnostics
- e-health
- emerging biotechnology/life sciences companies and institutes
- health insurance providers
- health research
- medical devices
- over the counter (OTC) medication
- prescription pharmaceuticals
- private hospitals
- public health (government departments)
Projects we have worked on include New Zealand Healthline and The George Institute for International Health.
IT and Technology
Our IT&T clients operate in an exciting, fast moving and innovative industry. They need very specific expertise which we have at PPR. Increasingly, technology companies recognise the importance of fully integrated, global communications. We provide integrated communications strategies and make technology relevant for consumers, large companies and government. Our IT&T specialists are committed to building and maintaining the reputation of our IT&T clients by leveraging our industry and media relationships for;
- enterprise software
- consumer/SME software companies
- computer hardware / peripherals
- telecommunications companies
- consumer electronics companies
- IT outsourcing
- IT resellers.
Projects we have worked on include Yahoo!.
Listed Business Transactions
PPR provides strategic counsel, media management and analyst communication to drive corporate positioning, manage reporting of results and support financial transactions, ranging from initial public offerings, mergers and acquisitions, takeover defences and share placement for:
- Australia / New Zealand companies planning initial public offerings
- large cap stocks (ASX 50)
- mid cap stocks (ASX 200)
- small cap stocks (ASX 300).
Projects we have worked on include E*Trade and Environmental Group Limited (EGL).
Major Consumer Goods
We have provided public relations and marketing programs for product launches and campaigns and implemented crisis and issues management programs for our major consumer goods clients. PPR is renowned for its success in generating impactful awareness of new products that motivates consumers to consider new brands, product lines and ranges. We have worked in:
- automotive
- home electronics / appliances
- home furnishing
- home hardware (major)
- toys
Projects we have worked on include Nokia NZ.
Media and Entertainment
We have an in-depth understanding of the entertainment, media and marketing industries, working with clients from this sector on the issues important to this very competitive space. We have promoted networks, shows, new publications, new mediums and entertainment groups. Our close understanding and working relationships with media ensure PPR's clients maximise their media exposure, often working in partnership for joint promotional outcomes. Our campaigns and successes are positively reported and recognised. Our expertise spans:
- broadcasting
- entertainment
- gaming
- new media formats
- programming
- publishing
- the Arts
Projects we have worked on include the The Interactive Entertainment Association of Australia (IEAA).
Natural Resources and Primary Industries
We have provided policy, government, public affairs and crisis management advice and support to clients concerned with natural resources and primary industries. We’ve provided these clients with our full range of communication services - from media relations and event management to government relations, community education and issues management. We’ve provided strategic communications advice, issues management, community and government relations, sponsorship management, internal communications, database management, event planning and management and preparation of internal and external communication materials for clients in:
- agriculture (farming produce)
- energy
- environment / recycling
- fisheries
- forestry
- mining / quarrying
- petroleum
- water
Projects we have worked on include Baraka Petroleum.
Not-for-Profit and Member Associations
PPR understands proactive communications that maximises efforts on small budgets is critical to not-for-profit and member organisations’ success. Importantly this highly cluttered market requires the cleverness to identify times and opportunities where and when cut through can be achieved.
It’s for this reason PPR has a solid history of involvement in building awareness, membership and credibility programs for these organisations and has developed programs to support their fundraising efforts and drive their public education campaigns.
A well-executed, strategic public relations program for these organisations can make the difference between them achieving their goals or falling desperately short of them. We’ve worked for:
- charitable organisations
- community groups
- member associations
- religious organisations.
Projects we have worked on include Crime Stoppers Australia, the 'Copper Theft - Don't Cop It!' program for Crime Stoppers Australia, work on behalf of business in relation to government for Australian Pork Ltd and Diabetes Australia.
Professional Services
Professional organisations require a very specialised range of services, primarily in the B2B communications area. PPR, being a leading professional service consulting firm, has developed a range of services, business practices and communication methodologies that are ideal for firms in the fields of:
- accountancy / business advice
- HR / recruitment services legal services
- management consultancy
- marketing services.
Projects we have worked on include crisis management for a leading firm of auditing accountants in relation to the Bridgecorp collapse and corporate publication for PKF Chartered Accountants & Business Advisers.
Property/Building
We have a long history of working alongside property developers and managers, building companies and architects on every aspect of development and construction, ranging from media and community relations to council lobbying and issues and crisis management to property sales and leasing support. From major infrastructure programs to residential developments, from groundbreaking ceremonies to openings, PPR has all the services needed in branding, creative, event management, media, government and community relations for:
- builders / construction organisations
- home / building materials suppliers
- property developers – commercial
- property developers – residential
- professional firms
- real estate agents
Projects we have worked on include Leighton Development and LandCorp.
Retail Outlets
We are a specialist in large branch network and franchise communication. We use a grass roots approach to transform the face of a company and build the profile of its branches, enabling them to be seen as important contributors to their local community. Branch network communication not only increases awareness of the company at the local level, it also assists the company build relationships with its franchisees and partners by investing time in building their reputation in local communities. Our experience in this arena is in:
- branch networks
- franchises
- fashion and apparel
- food services
- grocery
- hardware
- home / lifestyle
- home movie rentals
- liquor
- petrol / convenience
Projects we have worked on include Bunnings and Eagle Street Pier (Stockland) in Brisbane.
Sports
Our experience in this arena includes strategic advice and the development and implementation of public relations campaigns with a particular focus on events and promotion. With a large focus on consumer public relations, we are able to leverage from our longstanding relationships with general interest media.
By monitoring local and national trends, seasons, knowing what editors, reporters, producers and directors in the media want and what it takes to reach their audiences, we can develop public relations programs that get results at both the media and consumer levels for companies in the following sports areas:
- equipment / apparel
- individual sportspeople
- sporting association / teams
- sporting events
- aligning appropriate sponsorship to sporting.
Projects we have worked on include the Johnnie Walker Red Label Lounge and the Johnnie Walker Classic.
Transport and Infrastructure
We provide extensive communications in the transport & infrastructure sector, including strategic advice, crisis and issues management, organising public events and promotions, providing ongoing consultation with stakeholders, preparation and distribution of media releases, media training, writing speeches, writing advertorials for community newspapers, preparing presentations, liaising with mainstream and community media and providing ongoing public relations and marketing advice for:
- public & private infrastructure projects (roads, railways, tunnels)
- public & private transport operators (buses, trains, taxis)
Projects we have worked on include DHL and Yilgarn Infrastructure.
Travel and Tourism
PPR combines the essentials of public relations with solid media relations for our travel, tourism and hospitality clients. We create strategic communications programs that consider the complexity of distribution channels and the required broad reach of communications.
We take into consideration all elements of influence on our client’s target audiences - we create compelling campaigns for new destinations that motivate consumers to want to experience. We do this by securing headlines and implementing programs to change perceptions and raise awareness.
Projects we have worked on include Emirates Airline and Ruapehu Alpine Lifts.
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