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Our Products
PPR has developed a range of innovative PR tools outlined below. These products have been instrumental in PPR’s client work and confirms our edge over our competitors. These products are innovations in the area of PR delivery and PPR continually invests significant resources to ensuring these tools remain relevant and up-to-the-minute.
Empowering Business™
The Empowering PR™ starter kit is a simple five step package that charts a course for small businesses seeking to navigate the bewildering maze of marketing communication options. It provides them with a strategy, as well as the skills and tactics for implementation and success.
Integrated Communications Wheel
Embracing key principles of integrated marketing, PPR’s unique planning system ensures an impactful campaign theme and audience specific messaging is communicated to all audiences. Hubbed off the core theme and messages are all marketing disciplines, strategies and actions required to achieve campaign objectives. The PPR wheel is a highly effective way to integrate all aspects of the campaign and ensure the client’s organisational leaders are all on the same communication page and delivering consistent messaging.
Localised PR for National Brands
PPR’s Branch Network Program enables organisations to truly think nationally but act locally. It proactively identifies and leverages local media and sponsorship opportunities. It raises franchisee/store manager profiles at a local level and drives customer traffic through locally based, but corporately approved public relations initiatives. PPR’s Branch Network Program enables national brands to achieve genuine connectivity with local communities.
Presentation Training
PPR’s presentation skills workshops increase participants’ understanding of the factors involved in communicating with an audience of any kind. The sessions help to prepare participants for a presentation, and equip them with tools that will ensure positive results.
Media Training
PPR’s ‘on-camera’ media training program conducted by experienced journalists is tailored to individual client needs. These interactive sessions equip spokespeople with the skills to turn even the most hostile media interview into a positive outcome.
Roll-Out
PPR’s national media match and merge database cross-references media outlets with local-area and key Australian Bureau of Statistics data. This unique capability allows media releases to be localised and individually tailored using sophisticated technology to the targeted media outlet.
Media Watch
PPR’s internal media and database division analyses print and electronic media coverage relevant to the client’s business and produces detailed reports on media content, balance, message cut-through, competitor activity and publicity value.
CreativeMania
PPR applies its CreativeMania team and process to develop the most appropriate creative executions to maximise capaign effectiveness. CreativeMania runs each week in each PPR office, often involving the client in these creative generation sessions.
Research, Review & Evaluation
PPR’s service is holistic, and involves a disciplined approach to research, planning, implementation and evaluation. We encourage our clients to commence from a research base, we conduct communication audits and attitudinal research to ensure the effectiveness of the client’s communication investment. At PPR, we take evaluation of our efforts seriously and have several proprietary products that assist us to maintain industry best practice in this regard. PPR’s sophisticated reporting mechanisms ensure that the media coverage is not only tracked but is analysed to assess that key messages were conveyed in the right way and at the best time to the most appropriate audiences. Our internal media and database division analyses print and electronic media coverage relevant to each client’s business, and produces detailed reports on media content, balance, message cut-through, competitor activity and publicity value.
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