Outward Bound

CLIENT:
Outward Bound Australia

PROGRAM:
2008 Annual Report

BACKGROUND:

When Outward Bound Australia needed to publish their 2008 Annual Report, they wanted something more than a factual statement of their financial position.

OBJECTIVE:

Revitalise and refresh the Outward Bound Australia brand, with an annual report that fulfilled their fiduciary responsibilites towards their current stock and stakeholders, while also doubling as a marketing tool, to attract new investors, program participants & potential star team recruits.

STRATEGY:

• Review existing collateral, both from Australia & that which had previously been published for the organisation internationally
• Deconstruct the incumbent corporate look and feel
• Produce a report more in tune with the enterprises core values.

OUTCOME:

See for yourself - OUTWARD BOUND AUSTRALIA 2008 ANNUAL REPORT

TESTIMONIAL:

"We have received consistently positive feedback from our Foundation Members, staff and clients alike.  PPR's creative and professional guidance has helped us take our Annual Report to a whole new level. We're looking forward to our continuing relationship with PPR."  Darren Black CEO Outward Bound Australia