The Great Tropical Drive

CLIENT: Tourism Tropical North Queensland and Townsville Enterprise Group
PROGRAM: The Great Tropical Drive

• Australia has some of the best ocean drives in the world, with some a little better known than others. The Great Tropical Drive Project Management Team engaged PPR to generate media coverage for the Great Tropical Drive, with the aim of increasing visitor numbers
• Developing a Visiting Journalist Program (VJP) to highlight the diverse range of experiences on the Great Tropical Drive, particularly eco and Indigenous tourism, as well as a full media kit, including draft collateral copy content for the GTD website, paid dividends: 17 familiars and negotiated coverage with Australian and NZ media, and an additional 15 features and additional placed editorial valued at over $4million.