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Wolgan Valley Resort & Spa

PPR launched Emirates first hospitality development outside Dubai - Wolgan Valley Resort & Spa. Located in the Greater Blue Mountains, Wolgan Valley is Australia’s first luxury conservation-based resort.

PPR’s strategic activities at launch:

Helped raise awareness of Wolgan Valley’s unique value proposition and generate media coverage in Australia and overseas

Built brand credibility by highlighting Emirates’ credentials in the conservation and sustainability space

Positioned Wolgan Valley as a world-class resort and spa, the ultimate luxury destination in Australia

Raised awareness of the holistic, uniquely Australian experience guests will encounter at Wolgan Valley (cultural & heritage, nature, sensory)

The launch generated coverage across all commercial television and major print media.

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