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McDonald's

PPR is in its 31st year of working with McDonald’s, which is the longest standing PR agency relationship outside the USA.

Over the years PPR has delivered every aspect of PR counsel and implementation across all areas of the McDonald’s business. PPR currently manages McHappy Day nationally as well as NSW/ACT and WA PR State support, in addition to various national initiatives and sponsorships.

A key recent achievement includes the work PPR conducted on McDonald's Australia’s launch of two Angus Burgers, The Mighty Angus and Grand Angus.

PPR was engaged by McDonald's Australia to assist in leveraging the industry news surrounding this launch and tell the story of McDonald’s contribution to the Angus Beef industry in Australia. Sales of the Mighty Angus and Grand Angus outstripped McDonald's Australia's expectations with the company announcing “Our Angus launch has been our most successful in the last decade in terms of unit sales, and our most successful ever in terms of dollar sales.”

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