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Sydney : Case Studies : Hunter Douglas

Hunter Douglas

For five years PPR has helped position the Hunter Douglas core brands – Hunter Douglas Commercial, Luxaflex Window Fashions and Vogue Shutters – as brand leaders in their fields.

To drive these programs PPR has built strong relationships with consumer and trade media, ensuring Hunter Douglas brands are top of mind and well covered in home, lifestyle, architectural and trade media and features. This work is also focused on the local and regional press to increase consumer awareness and understanding of the national Luxaflex Window Fashions Gallery network.

Results continue to be excellent, with Hunter Douglas brands achieving over 90% share of voice compared to competitors.

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