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Perth Fashion Festival

PPR has managed the publicity for Perth’s largest and most vibrant consumer fashion event, Perth Fashion Festival (PFF) since 2008.

Held in September, Perth Fashion Festival included 50 fashion events over a seven-day period.

Our communications objectives for the 2010 campaign included:

Generate publicity and positive media coverage across local, national and international media for Perth Fashion Festival

Secure national and international media attendees at the festival

Increase the profile of WA-based fashion designers and associated fashion industries

Promote PFF as a significant and highly regarded national fashion event

Educate stakeholders in the benefits and value that PFF delivers to WA.

The overall strategy was to position Perth Fashion Festival as one of Australia’s most exciting and dynamic fashion events through media coverage and third party endorsement.

Strong awareness was created through significant local, national and international media coverage that conveyed PFF’s messaging and positioning.

National and international media was secured to attend the Festival ensuring PFF reached KPIs set by key funding partner Eventscorp.

The media relations campaign delivered 803 media articles in print, online, radio and TV - reaching more than 315,896,248 readers, viewers and listeners – a significant increase on the previous year.

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