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LandCorp C2030 Summits

Community C2030 was an innovative leadership and branding positioning concept devised by PPR Perth for the West Australian Government’s land and property developer, LandCorp.

It met the challenge of positioning LandCorp as an innovative and informed land developer working with the community to make things happen.

We managed every aspect of this dynamic public relations activity – a forum to stimulate true community conversations about infrastructure planning in Western Australia.

Two engaging and cutting-edge C2030 summits were created attracting more than 400 delegates, significant media coverage, high calibre sponsorship and 60 speakers – many of national repute.

Visionary presenters, targeted topics, social media, live event broadcast and new technology inspired and engaged West Australians from all walks of life and directly connected them with the process of shaping the cities and towns of the year 2030 and beyond.

C2030 successfully shifted key stakeholder and community perceptions about LandCorp and has continued to deliver long lasting public relations benefits.

The C2030 Summits exceeded the expectations of LandCorp, winning the 2010 event category at the 2010 PRIA State Awards for Excellence.

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