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Consumer Services

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Alcohol

With a history of working with some of Australia’s biggest alcohol brands, PPR has extensive experience in PR in this consumer space. Work on clients such as Independent Distillers, Bacardi, Bundaberg Rum, Bacardi Rum, Johnnie Walker, Guinness and Slate has provided PPR ample opportunities to create and deliver successful alcohol PR campaigns.

PPR offers a blend of specialised services across alcohol PR, ranging from strategic communications planning, sponsorship leverage development, event management and media relations using both traditional and digital channels.

With the alcohol industry constantly under intense scrutiny, the pressure on alcohol brands to deliver positive and well crafted PR has never been greater.

Issues and crisis management is also key for alcohol PR, and PPR is the only Australian consultancy to achieve a Golden World Award for Issues Management from the International Public Relations Association.

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Branch Network Communication

PPR is Australia’s specialist in branch network communication, developing and managing the communication for dealership networks, franchises and chains. We have worked with leaders in quick service restaurants, electrical appliance industries, motoring services, home decorating and hardware businesses over the past 30 years.

PPR’s branch network success comes from developing campaigns that put a local face to a company’s national or global initiative and by building the profile of its individual branches, enabling them to be seen as important contributors to their local community through media relations, sponsorship leverage, openings and launches, charities and fundraisers.

Over the years PPR has established a unique suite of systems to streamline branch network public relations, making it effective for individual operators:

- In-house database management and distribution of media materials, enabling local branch details to be ‘media matched’ to local media;
- PPR-developed software to merge Australian Bureau of Statistics and other regional data;
- Standard media release file and photo libraries for tailoring to individual branches;
- and Specialist consultants focused on maintaining local media relationships with suburban and regional publications, radio and television.

Current clients include McDonald’s, Bunnings, Officeworks, Dymocks, TeleChoice and Amalgamated Pest Control.

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*CSR & Environment*

PPR leads the way in strategic community relations, corporate giving, charitable affiliations and social responsibility campaigns for our clients. We specialise in assisting national and international brands to enhance their reputation through activities in the local communities in which they operate. PPR is sensitive to the current environmental media landscape and are aware of key issues affecting all stakeholders. Our team is able to translate clients’ environmental and CSR initiatives into strategic and effective campaigns. Key current and recent clients include Planet Ark, McDonald’s (McHappy Day and Clean Up Australia Day) and MobileMuster.

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*Fashion*

PPR’s experience in fashion extends beyond just label PR, but to the management and publicity surrounding some of Australia’s largest fashion festivals and showcases. Working alongside international and local brands at the PR agency for both Melbourne Spring Fashion Festival and the Perth Fashion Festival has allowed the national team of consultants to work with all aspects of the Australian lifestyle media – with the relationships extending beyond the fashion pages. PPR has also worked with some of the country’s most iconic fashion labels including surf brand Mambo – supporting launch into Big W, new ranges, celebrity endorsements and sponsorships.

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*Food and Nutrition*

PPR has a strong history in food campaigns for leading Australian and international brands. We develop and execute creative, strategic and newsworthy programs for product and retail related briefs – and take them to a range of audiences. Our national reach means tailored messages and approaches are applied at a local level with media who know us and are interested in our ideas. PPR’s consumer and health teams work together and are connected to key medical and health individuals and groups – this gives us knowledge of key issues and trends in food and nutrition. We work with opinion leaders, professionals, organisations and media on a daily basis. Our strength lies in linking brands and products to health issues that can directly advance the interests of our clients. Recent and current clients include Horticulture Australia, McDonald’s and Goodman Fielder.

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*Home & Lifestyle*

PPR works closely with some of the best known Australian and global brands in the Home & Lifestyle category. We have extensive experience working with media and industry leaders to ensure your brand, whether it goes inside the home, outside the home, or is used to build a home, achieves all of its communication objectives and attains real results. Our experience includes furniture, building products, window fashions, equipment, trade tools, white goods, toys and entertainment. Current and recent flagship brands include: Hunter Douglas Commercial, Luxaflex Window Fashions, Microsoft Xbox, Dell, Bunnings, James Hardie’s Scyon product range and Nick Scali furniture.

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*Retail*

PPR works with some of Australia’s largest retail shopping centres and retail brands. We have helped open some of the Country’s largest developments and worked with some of the largest operators of retail centres including Centro and Westfield. Recent shopping centre experience includes Top Ryde City, World Square, King Street Wharf and Melbourne’s GPO.

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Sponsorship, Events, Activation & Leverage (SEAL)

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*Sponsorship, Events, Activation & Leverage (SEAL)*

PPR is an industry leader across event management and commercial program development with over 30 year’s collective experience working on marquee brands such as Emirates, McDonald’s, MasterCard and Bundaberg Rum. PPR’s dedicated team of consultants provides expertise in consumer media relations, sponsorship trade media, communication planning, contract negotiation, issues and crisis management and key opinion leader development. PPR’s philosophy in sponsorship communication is to bring your brand to life through PR mediums which we know will appeal to your target audience’s media. The communication strategies, messages and outlets used by PPR remain true to the brand, the property and the fan base.

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*Travel and Tourism*

PPR is a recognised leader in travel and tourism communications and can draw on the resources and networks available to a large Australasian agency, while still offering specialist travel and tourism expertise. From representing major hotel chains and international airlines to promoting Australian and overseas tourist destinations, PPR has substantial understanding and practical knowledge of the travel and tourism industry and its special needs. PPR has a long standing relationship with Emirates and in recent years has engaged Australian’s and New Zealand’s to travel to South Africa, increased visitations to the North East of England, promoted Tasmania to New Zealanders and works closely with Tourism and Leisure Holdings to raise the profile of their various brands (Adventure World, Coral Seas, Creative Cruising, Value Tours). PPR’s destination marketing experience has also ranged from promoting regions such as the Hunter Valley to Australians to working closely with the Austrian National Tourism Office, Thailand Tourism Authority and New Zealand Tourism on familiarisations, promotions and consumer and trade events. In addition, PPR has represented major hotel chains and international and national airlines. Former travel and tourism clients have included Tourism Australia (NZ); Stamford Plaza; Avis; Ansett Airlines; New Caledonia Tourism; Canadian Tourist Board; KLM; Lan Chile; Lauda Air; Qantas; Fielding Travel Guides; Best Western Hotels; Hyatt; Accor Asia Pacific Group including Novotel, Sofitel, Ibis, Formule1 and Mercure. The senior members of PPR’s travel and tourism team are also members of the Australian Society of Travel Writers (ASTW).

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*Youth*

PPR has a wealth of experience in marketing to the youth market and parents for some of Australia’s most well known brands. PPR is sensitive to the ethical considerations of these campaigns. We have delivered a range of successful youth campaigns, including product profiling, issues management, health campaigns and children’s events. Our established relationships with national and state wide kids’ and parenting media enables us to generate impressive results for our client’s launches and initiatives.

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