PPR Website > Adelaide

Dena Vassallo
General Manager South Australia

From strategic client counsel to creative execution, Dena Vassallo brings 12 years of multi-national experience and unique perspective to PPR. Dena works with our clients to ensure integrated approaches achieve the best possible return on investment. With extensive experience in home and lifestyle, FMCG, food and beverage, wine and spirits, personal care and beauty, retail, travel and tourism, oil and gas, professional services, and automotive, Dena is an industry leader. Today, Dena represents clients such as Hills Holdings, Transitions Optical, Adelaide Hills Wine Region and more.
Formerly, as vice president in Edelman’s Chicago USA office, Dena developed and executed campaigns for Unilever. During this time, numerous campaigns led by Dena were greatly influenced with digital strategies and were recipients of the highest marketing/PR awards in America.

Dena’s experience in public relations/marketing includes brand building campaigns, social/digital media, issues management, celebrity and influencer seeding, strategic media relations, product promotions and partnerships, guerrilla/buzz marketing, experiential, branded entertainment, and execution of a wide range of special events.

Dena also worked with Hunter Public Relations in New York, USA where she led campaigns for globally recognised companies such as Kraft, Starbucks and Gallo Wines. She began her career at Edelman New York USA, and worked on key accounts such as Absolut Vodka, Pepsi and crisis management for September 11, 2001.

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