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Royal Institute of Australia

PPR Adelaide and its affiliate association, Australian Public Affairs (APA), were engaged by the Royal Institution of Australia (RiAus) to leverage their official opening as the country’s first national science hub.

Surrounding the official launch events over four days October 2009, we liaised with media both locally and internationally to increase general awareness of the institution and its imminent opening, as well as publicising events to assist in driving attendance and raising the institution’s profile, particularly in South Australia.

Media relations began with personal one-on-one briefings between select media in Adelaide, Sydney and Melbourne with RiAus Inaugural Director, Professor Gavin Brown.

We developed a comprehensive media database of journalists from various disciplines around the country and developed and distributed tailored media materials to secure 55 media placements.

Among other activities, we negotiated the recording of goodwill messages from the Prime Minister Kevin Rudd and South Australian Premier Mike Rann for broadcast at the launch, and assisted with media management on the day of the launch with the Department of Premier and Cabinet.

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